Posted in Video
Transcript:
00:00:00 – 00:01:07
How to choose a trademark that’s legally strong. It’s important to consider a few factors. A big one is to see if anyone else has that trademark. So that could be done by searching the USPTO trademark office. So they have a website that’s abbreviated TES TE SS and you can search there to see if your trademark is available or if there’s ones that are similar. A big hurdle for obtaining a trademark is descriptiveness. And that’s often challenging for people, especially newcomers to trademarks
00:00:33 – 00:01:36
because they often want to use a trademark that describes their business, whether it’s say speedy cleaners or, you know, rapid repairs or things along those lines. And those are all really descriptive terms. So if you think of really good trademarks that are out there, Apple’s a really good example. I mean, people didn’t associate apples with computers until Apple computer came along. And it’s really a good idea to think about, you know, creating new terms or new words that aren’t in any
00:01:05 – 00:01:27
language and aren’t in the dictionary that can really help make your mark stand out because that’s the important thing. You want to avoid confusion and you want to avoid descriptiveness.
This transcript was AI generated.
