J. Baron Lesperance Considers The New Paradigm For General Counsel
30 April, 2024
General Counsel: What It Is…And What It Is Not I […]
Category: Uncategorized
New Ways of Doing Business Lead to Innovations!
29 November, 2023
Change Always Brings Opportunity – Embrace It and Grow Your […]
How much does rebranding cost? It depends…
22 November, 2023
Rebranding can be expensive – but it doesn’t have to […]
TM Cease-and-Desist? How to Avoid and Get Your Own TM Instead
06 October, 2023
A Cautionary Tale about Trademarks Here’s an all-too-common scenario. Imagine […]
Are You Worried About Your Ideas?
12 April, 2022
By J. Baron Lesperance, The Patent Baron Many companies and […]
Nostalgia – A Clever Way to Preserve Trademarks
20 September, 2021
Is Your Company Nostalgic? It should be. (Well, that was […]
GM and Ford Face Off over Trademark
24 August, 2021
Who Owns the Word “Cruise,” and How Can You Stay […]
Clash of Titans – Ford vs GM in Battle Over Cruise Trademark
28 July, 2021
It’s not too often that automakers sue one another. So […]
Battleship or Destroyer?
28 June, 2021
Don’t Send the Big-Law Battleship When the Small-Firm Destroyer Will […]
