Posted in Video
Transcript:
00:00:00
Your brand is often the most valuable asset you’ll ever build. The main tool is federal trademark registration. The first step is to do a proper trademark search. Don’t just rely on a Google search. You can protect the name and the logo, but they’re often filed as separate trademark applications. You should file once you’re using the brand in commerce or about to use it in commerce. A common mistake is waiting too long and discovering someone else already owns a confusingly similar mark.
00:00:28
Strong trademark protection makes your brand more valuable and much harder for someone else to copy.
This transcript was AI generated.
