Michigan Trademark Registration Lawyer

Branding is an essential element of your business marketing plan. Your logo, jingle, business name, slogans, and even your product packaging are all part of your competitive brand packaging. Trademarking preserves your brand integrity. Our experienced Michigan trademark registration lawyer can ensure that your intellectual property and other proprietary information are properly trademarked and protected from misuse. Call The Patent Baron PLLC today to learn more about how trademarking brand identifiers can strengthen your business image.

Trademark Registration Lawyer Michigan

Do you have a specific slogan, a tagline in your ads, or a logo for your business? Then you have intellectual property, and this intellectual property can be trademarked. Have you seen a brand name with a little “TM” at the end? That’s a trademarked brand. It means no one else can use the name, like Coca-Cola or Pepsi, except the trademark holder. The Nike “swoosh,” the slogan “Built Ford Tough,” and the “I’m Lovin’ It” McDonald’s jingle are also trademarked brand identifiers.

You don’t have to be McDonald’s or Nike to trademark your brand identifiers. Small businesses, especially those in a competitive market and those seeking to increase their market share, greatly benefit from consistent branding. Once you trademark your intellectual property, it becomes exclusively yours, making you more identifiable to customers and preventing similar brands from using it and confusing customers.

Our Michigan trademark registration lawyer explains which branding elements can be trademarked and handles the registration process on your behalf. We start by investigating existing trademarks to see if yours has already been used and registered with the U.S. Patent and Trademark Office (USPTO). If it hasn’t, then we complete the appropriate applications to register your logo, slogan, and other identifiers. The USPTO requires certain “specimens” as part of the application process, so we collect acceptable forms of proof to complete your application.

Once your branding is trademarked, we can conduct an ongoing review to ensure that no trademark infringement compromises your brand integrity. If we identify potential infringement, we promptly initiate legal action to minimize the impact on your business, reputation, and financial well-being.

Experience Matters For Proper Trademark Registration

U.S. patent and trademark law is a complex and nuanced set of intellectual property protection statutes. Our Michigan trademark registration lawyer is well-versed in the laws, including how to apply them, what can and cannot be trademarked, and how to draft a trademark application that is acceptable to the USPTO. Our experience ensures that your application proceeds smoothly.

• Firm founder and lead attorney J. Baron Lesperance is a member in good standing of the American Intellectual Property Law Association and International Trademark Association
• Dozens of 5-star reviews from inventors, businesses, and individuals
• We have experience on both sides of the patent process; Mr. Lesperance is an inventor himself and a former in-house counselor for a multi-billion dollar firm
• Twenty+ years of experience in the intellectual property protection field

For all your trademark registration and protection needs, turn to The Patent Baron PLLC. Call us today for a consultation.