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Transcript:
00:00:03 Welcome everyone. Today we’re talking about trademarks in the news. Lamar Jackson versus Dale Nhard Jr. The battle for number eight. Lamar Jackson wears jersey number eight for the Baltimore Ravens. He’s a two-time NFL MVP and he’s been branding around the number eight for years. His brand era 8 erra 8 covers is trademarked and covers clothing, accessories, and other things. They learn how Jeronir is a is a racing icon. He’s also raced under number eight for a good chunk of his career and wanted to
00:00:35 trademark a stylized version of the number eight resembling the one he used on his race cars. Things got heated when Nhard and his associates filed for an application in the trademark office in December of last year. They pointed out that Jackson had filed for his trademarks back in 2019 and already built a brand around the number eight. In April 25, Darnard Jr. announced he was moving forward with a different stylized version of the number eight. He publicly confirmed he would no longer pursue the design that was in conflict.
00:01:03 So, the dispute ended quickly without litigation. So, why is this important? Even numbers, letters, or symbols can be a part of a brand if they’re used distinctively. Personal branding is serious business. So, always search for existing marks before you file and be ready to pivot if there’s a conflict. A legal battle can cost far more than a rebrand. And sometimes it’s just better to resolve things behind the scenes. If you’re launching a brand, don’t skip the trademark search. The patent baron, we
00:01:30 put a lock in your ideas.
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