Posted in Video
Transcript:
00:00:03 So, let’s look at one of the most common and costly mistakes that entrepreneurs and business owners make. It’s ignoring trademarks. From losing your brand to getting hit with a cease and desist, being unaware of trademarks can derail your entire business strategy. So, let’s break down exactly what can go wrong and how to avoid it. So, a trademark is any word, phrase, symbol, or design that identifies and distinguishes the source of goods or services. Here are some of the biggest mistakes that businesses
00:00:32 make when it comes to trademarks. First, they skip the trademark search. Just because a name sounds great or is available on Instagram doesn’t mean you’re free to use it. Someone else might already own those rights. Second, relying on domain name availability. Registering a.com doesn’t protect your brand. Third, not registering your trademark. You might have common law rights, but without federal registration, you don’t have the optimum legal advantages. And then finally, assuming your LLC name equals
00:01:02 trademark protection. Registering a business doesn’t equal owning the trademark. So, here’s your action plan. Always start with a professional trademark search. Consult an IP attorney before you invest in branding. Register your trademark as early as possible. Your brand is one of your biggest assets. Protect it before it becomes a liability. Protect your brand before it even launches. A small investment now can save you a lot later.
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